40 Shades of Color

Recently, Rihanna launched her new makeup line called Fenty Beauty. Her makeup is high quality and is very popular. The aspect that makes her makeup line very unique is the fact that she has 40 shades of foundation. She has a foundation for just about every skin tone. Her foundation ranges from a shade super light for those individuals that struggle from albinism to deep dark brown.

The reason that Fenty Beauty has been very successful is because other makeup companies do not typically have shades of makeup that cater to people of the black community. Their makeup is limited to only a few shades of brown and it is difficult for many black people to find a color that is similar to theirs.

Celebrities like Kylie Jenner and Kim Kardashian have recently released makeup products, but they do not necessarily cater to African Americans. Kim’s contour kits come in four shades which include light, medium, dark, and deep dark. Kim recently did a tutorial using her contour kit, and she chose the shade dark. This made people with darker skin tones think that her products were not for them. If a fairly light person uses a “dark” contour kit, what will people of darker skin tones use? Kylie Jenner has a cosmetic line for lip sticks and lip liners. When her products were first released, the lip colors were not showing up on many African Americans. The color was not very pigmented on their skin; however, you could see that the lip colors were very pigmented on white people and people with lighter skin tones.

When Rihanna created her cosmetic line, she made sure to include makeup that would embrace every skin tone. This is why her cosmetic line is very successful.

#Brenee